Every business on Google Maps has a unique identifier called a Place ID. This ID is the foundation of your Google Review QR code and direct review link. Without it, customers have to search for your business manually — a step most won't bother with. Here's everything you need to know.
What is a Google Place ID?
A Google Place ID is a unique alphanumeric string that identifies a specific location in Google's database. It looks something like this: ChIJN1t_tDeuEmsRUsoyG83frY4. Every distinct business listing on Google Maps has its own Place ID. If you have multiple locations, each one has a separate, unique ID.
How to Find Your Place ID
The fastest way is to use our ReviewQR search bar: simply type your business name and city, and we automatically locate your Place ID and build your review link. Alternatively, you can use Google's official Place ID Finder tool at developers.google.com/maps/documentation/places/web-service/place-id. Search for your business name, click on the result, and the Place ID is displayed below the map.
How Your Place ID Becomes a Review Link
Your direct Google review link follows a simple format: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. When a customer opens this link, Google skips the business profile page entirely and opens the review dialog box directly — the interface where they select their star rating and write their feedback. This "one-tap" experience is the key reason QR codes generate significantly more reviews than simply asking customers to "find us on Google."
Does My Place ID Ever Change?
Your Place ID is stable as long as your Google Business Profile remains at the same address. If you move locations, Google typically creates a new listing with a new Place ID, which means you would need to regenerate your QR code. For this reason, it's worth keeping a note of your Place ID so you can quickly update your materials if needed.
Verifying You Have the Right Listing
If your business name is common, there may be multiple listings in your search results. Always verify by checking the address shown alongside the Place ID result before generating your QR code. Using the wrong Place ID will send customers to a completely different business's review page — a costly mistake to fix after printing hundreds of standees.