Generating a QR code is the easy part. Getting customers to actually scan it depends almost entirely on how you print and display it. Here's the complete guide to creating a standee that works.
The Right Size for Your QR Code
Use the 10:1 rule: your QR code should be 1 cm wide for every 10 cm of scanning distance. For a code placed on a dining table (scanning distance roughly 30-50 cm), the code should be at least 3-5 cm wide. For a counter display that customers might scan from 1 meter away, the code needs to be 10 cm wide. Printing smaller than 2x2 cm almost always leads to scan failures, especially on older devices.
Format: PNG vs SVG
Always download your QR code as a high-resolution PNG (at least 1000x1000 pixels) or as an SVG vector file for printing. Never screenshot a QR code from a screen — the resolution will be too low for clean printing and may cause scan failures. ReviewQR delivers print-ready files in the correct resolution so you don't have to worry about this step.
Design Principles That Increase Scan Rates
A QR code surrounded by clear context gets scanned more. Always include a short headline above the code, such as "Love your experience? Leave us a review!" and a simple instruction below it: "Scan to open Google Reviews." People are more likely to scan when they know exactly what will happen and why. Adding your business logo in the center of the code (at up to 30% of the code area) reinforces trust and brand recognition.
Choosing the Right Material
For table-top standees, print on 350-400 GSM card stock for durability. A matte laminate protects against moisture and fingerprints. Avoid glossy lamination for QR codes — reflections from overhead lighting can interfere with smartphone cameras trying to read the code. If you're placing the standee outdoors or near a kitchen, a waterproof vinyl sticker is a better option.
Test Before You Print in Bulk
Always print one test copy on the actual material and scan it with at least two different phones — one iPhone and one Android — from your intended viewing distance. Test in your actual lighting conditions (not just at your desk). Only once it scans reliably on both devices should you print your full batch.